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Entrepreneurship can provide a creative, disruptive, problem-solving-oriented approach to the current economic, environmental, and social challenges of the world. This article aims to provide an analysis about the way universities can have an impact on developing entrepreneurial competence in students through extracurricular activities. The research relies on a questionnaire survey of students at the University of Petrosani, who participated in a range of entrepreneurial activities both online during the COVID-19 pandemic and face-to-face afterwards. The methodology consisted of applying principal component analysis to reduce the dimensionality of the indicators, followed by classification of the respondents through cluster analysis and training of a feedforward neural network. After finishing the network-training process, the error was minimized, resulting in three classes of respondents. Furthermore, based on the three classes, follow-up conclusions, policies, and decisions can be issued regarding the perception of entrepreneurship at the societal level, which is beneficial for academia and entrepreneurs, as well as for future research undertaken in this field. The key conclusion of our research is that entrepreneurship education is a real facilitator of the transition to sustainable entrepreneurship. Students perceived meeting successful entrepreneurs as being among the most effective extracurricular activities, assessing online activities as useful, and the field of study proved to be an important factor in their entrepreneurial intention.
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Purpose: This study aims to empirically test and analyze the role of Green Human Resource Management (GHRM) and Green Supply Chain Management (GSCM) and Green Lifestyle on business sustainability mediated by digital skills. Design/Methodology: This study involved logistics managers at manufacturing companies in DKI Jakarta and West Java, Indonesia. It is because these two provinces have the largest manufacturing companies in Indonesia. From a late survey, the researchers obtained data from 250 questionnaires that were distributed. Then from all the data, there were 218 data that could be processed for further analysis. This study utilized the Structural Equation Model (SEM) analysis technique with AMOS 24 software in the data testing process. Findings: This study has confirmed a number of findings including: With the current COVID-19 Pandemic, Green Human Resources Management (GRHM) and Green Supply Chain Management (GSCM) are needed in Business Sustainability. GSCM has a positive effect on Business Sustainability (BS). Indonesia is also facing a revolution of 4.0 and 5.0, and Green Human Resources Management (GHRM) practice has an influence on BS and is deemed having significant and positive effect. In addition, manufacturing companies support the practice of green environment so that Green Supply Chain Management (GSCM) practice needs Digital Skill (DS) in enhancing its performance. Also, it has been proven in this research that GSCM has positive and significant effect. Digital Skill (DS), however, has no direct effect on Business Sustainability (BS). Research Limitation/Implications: This study focuses on the scope of green human resource management, green supply chain management, and green lifestyle and their impact on business sustainability mediated by digital skills. The next study is expected to examine the concept of green human resource management in service companies in order to obtain unique findings and confirm the relevance of the green human resource management concept in various business phenomena. Originality/value: This study explains the concept of Green Human Resource Management (GHRM), Green Supply Chain Management (GSCM) and Green Lifestyle (GL) towards Business Sustainability (BS) which is a different concept from the concept of Human Resource Management (HRM) implemented in manufacturing companies. In addition, this study discusses the green supply chain in its influence on business sustainability. Also, this study explains the role of the concept of Digital Skills (DS) in influencing Business Sustainability (BS).Practical and Social Implication: This study is expected to be a reference for practitioners, especially in the fields of Green Human Resource Management (GHRM), Green Lifestyle (GL), and Green Supply Chain Management (GSCM) in improving Business Sustainability (BS). Furthermore, the concept of green human resource management can be used by organizations as an effective alternative to increase responsibility in increasing business sustainability. Digital skills have a very significant role in implementing the research model.
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Purpose: This paper aims to understand how companies addressed and revisited their sustainable development goals (SDGs) engagement during COVID-19. Design/methodology/approach: The study conducts semi-structured interviews with the sustainability managers of 16 Italian listed companies acting for the accomplishment of the SDGs. Then, the interviews' transcripts and the companies' sustainability reports were thematically analysed to tease out relevant findings. Findings: The findings show that companies have intensified their SDGs efforts during COVID-19, implementing an approach closer to the "Sustainability for Braving Crisis”. The findings unveil the transformational mechanisms which determined and facilitated this improvement at three levels of the business SDGs engagement: "WHY” (general awareness and motivations), "HOW” (governance mechanisms, organizational structure and stakeholder dialogue) and "WHAT” (SDGs identification and prioritization and actions for the SDGs). These findings uncover the mechanisms through which a global crisis may prompt and catalyse sustainable business practices, acting as i) an inspirational and empowering event, ii) an organisational lever and iii) a reference point. Practical implications: This research has important implications for practice and policy, as it offers managers and stakeholders guidance to understand how companies have reshaped their sustainability practices during the pandemic and drives future corporate responses in times of crisis. Social implications: This study shows that a crisis may be a powerful lever to intensify business sustainability practices towards a better contribution to the SDGs. Originality/value: This study focuses on how companies have revised their SDGs practices when faced with a global crisis such as COVID-19. © 2023, Francesco Scarpa, Riccardo Torelli and Simona Fiandrino.
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Little is known about SMEs' perceptions of CSR, sustainability, and business ethics, particularly in the fashion industry. We have even less information on the relationship between SMEs' CSR actions and employer branding. This important knowledge gap is addressed in this study. We intend to focus on how small and medium-sized enterprises that are operating and considered sustainable in the fashion industry interpret the concept of sustainability, corporate social responsibility (CSR), and business ethics, which CSR elements appear in relation to employees, and how they contribute to employer branding. In the course of our qualitative research, we conducted semistructured, in-depth interviews with the owners and managers of 10 European businesses, bearing sustainability in mind. Our results show that the organisational culture and the reputation perceived by a wide range of stakeholders are the most essential elements of employer branding, which promotes employees' commitment to sustainable fashion enterprises.
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Research question: The transition of rugby union as the last major team sport to go professional in 1995, has remained problematic. With ongoing challenges with financial health, the impact of COVID-19 and the need for more effective governance, the game has reached a pivotal moment in its history, if it is to become a sustainable sports business. The purpose of this paper is to introduce a model that identifies key characteristics of business sustainability in English professional rugby. Research methods: This paper is designed to position a case for change, by examining a range of issues that can deliver a theoretical method to support the achievement of sustainability of professional rugby union, and specifically the Gallagher Premiership. The development of the model is considered a starting point for further research based on the theoretical application of the economics of team sports and sports business modelling. Research findings: The development of a sustainable business model in professional rugby union has led to the identification of four key characteristics related to cost control, profit maximisation, business model innovation and governance. Practical implications: The authors argue that unless the custodians of the game take note of the need for reform relating to the extant models of business practice being operated in the Gallagher Premiership, there is the acute possibility that the growth of the game may be stifled or even cease to exist when the game is at its most popular. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
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This paper examines the role of Intellectual Capital (IC) and its contribution to Business Sustainability (BS) among Large Manufacturing Firms (LMF) in Malaysia. It seeks to explain the relationship between them under turbulent market conditions. The study used the survey method to collect data from 203 large companies, and the hypotheses were tested using Partial-Least Squares-Structural Equation Modeling. Based on the findings, two dimensions of IC, namely Human capital (HC) and Structural Capital (SC), had a significant effect on business sustainability, but Relational Capital (RC) did not. Also results indicate that Market Turbulence (MT) moderates the relationship between two IC dimensions, HC and RC but not that between SC and BS. The study findings can be used as guidelines by CEOs of LMFs, policy makers and researchers to comprehend positive the influence of MT and IC on BS. © 2022
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Purpose>This study aims to explore how corporate social responsibility (CSR) has assumed a new meaning today, with the COVID-19 pandemic. This, in turn, has changed the way companies now view the impact of their activities on the environment, customers, employees, community and other stakeholders.Design/methodology/approach>This paper uses a qualitative case study approach and draws a critical lens to document the complex interplay between dimensions of CSR, business sustainability and social issues, applying theoretical tools such as social capital theory and stakeholder theory to elucidate the nature of collaborative managerial responses to the organisation's challenges during the pandemic. This is a case study paper. This paper applies multi method approach to develop a case study analysis through participant observation and report analysis to investigate the CSR approaches undertaken in India by Infosys Genesis, a global leader in technology services and consulting, and Akshaya Patra Foundation, a non-governmental organisation (NGO), which operates the world's largest lunch school program. This was an appropriate methodology since the focus was on an area that was little understood, while the analysis required an in-depth understanding of a complex phenomenon through observation and a case study. In addition, case study research has been recommended for how, why and what type of research questions that focus on contemporary events (Saunders et al., 2003;Yin, 1994), such as CSR participation in the existing business environment. Furthermore, the issue under investigation is a real-life situation where the limitations between the phenomenon and the body of knowledge are unclear (Yin, 1994). This was the case because CSR has been probed by numerous disciplines through the application of various theoretical frameworks, each interpreting the context from their own perspective. Leximancer was used for the analysis (a text-mining software for visualising the structure of concepts and themes across case studies). This process differs from the traditional content analysis in that specific word strings are not needed;instead, Leximancer recognises what concepts are present in a set of texts, permitting concepts to be automatically coded in a grounded fashion (Cretchley et al., 2010, p. 2). The paper will be looked at from three levels comprising themes, concepts and concept profiling to create rich and reliable dimensions of a theoretical model (Myers, 2008). The themes are created in Leximancer software and are built on an algorithm that looks for hidden repeated patterns in interactions. The concepts add a layer and discover which concepts are shared by actors. The concept profiling allows to discover additional concepts and allows to do a discriminant analysis on prior concepts (Cretchley et al., 2010). Words that come up frequently are treated as concepts. Although the limited number of cases does not represent the entire sector, it enabled collection of rich data through quotes revealing some of the most crucial aspects of large organisations and non-profits in India.Findings>The findings demonstrate how these robust, innovative, collaborative CSR initiatives between a multinational firm and an NGO have been leveraged to combat manifold issues of education, employment and hunger during the pandemic.Research limitations/implications>Despite significant implications, this study has limitations. A response from only two companies is investigated to the COVID-19 pandemic. The scope of this study is only India, a developing nation, thereby, cross country research is recommended. A comparative study between developed and developing countries may be conducted. A quantitative approach may be used to get empirical findings of the COVID-19 pandemic and post-pandemic policies of companies from an international perspective. Hence, there is ample opportunity to research organisations' response to the pandemic and CSR as a strong arm to deal with critical disasters.Practical implications>The paper offers new insights into exploring research and praxis agenda for collaborative potentials towards the evolution of CSR and sustainability.Social implications>The findings develop new initiatives and combat manifold issues of education, employment and hunger during the pandemic to provide quick relief.Originality/value>The paper offers new insights into how companies are considering issues related to the crisis, including avoidance of layoffs and maintaining wage payments, and may be in a better position to access fresh capital, relief programs and emergency funds. Taking proactive health and safety measures may avert legal risks to the company. It is likely that the way in which companies are responding to the crises is a real-life test on resilience and adaptation.
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Purpose>This study aims to explore how corporate social responsibility (CSR) has assumed a new meaning today, with the COVID-19 pandemic. This, in turn, has changed the way companies now view the impact of their activities on the environment, customers, employees, community and other stakeholders.Design/methodology/approach>This paper uses a qualitative case study approach and draws a critical lens to document the complex interplay between dimensions of CSR, business sustainability and social issues, applying theoretical tools such as social capital theory and stakeholder theory to elucidate the nature of collaborative managerial responses to the organisation's challenges during the pandemic. This is a case study paper. This paper applies multi method approach to develop a case study analysis through participant observation and report analysis to investigate the CSR approaches undertaken in India by Infosys Genesis, a global leader in technology services and consulting, and Akshaya Patra Foundation, a non-governmental organisation (NGO), which operates the world's largest lunch school program. This was an appropriate methodology since the focus was on an area that was little understood, while the analysis required an in-depth understanding of a complex phenomenon through observation and a case study. In addition, case study research has been recommended for how, why and what type of research questions that focus on contemporary events (Saunders et al., 2003;Yin, 1994), such as CSR participation in the existing business environment. Furthermore, the issue under investigation is a real-life situation where the limitations between the phenomenon and the body of knowledge are unclear (Yin, 1994). This was the case because CSR has been probed by numerous disciplines through the application of various theoretical frameworks, each interpreting the context from their own perspective. Leximancer was used for the analysis (a text-mining software for visualising the structure of concepts and themes across case studies). This process differs from the traditional content analysis in that specific word strings are not needed;instead, Leximancer recognises what concepts are present in a set of texts, permitting concepts to be automatically coded in a grounded fashion (Cretchley et al., 2010, p. 2). The paper will be looked at from three levels comprising themes, concepts and concept profiling to create rich and reliable dimensions of a theoretical model (Myers, 2008). The themes are created in Leximancer software and are built on an algorithm that looks for hidden repeated patterns in interactions. The concepts add a layer and discover which concepts are shared by actors. The concept profiling allows to discover additional concepts and allows to do a discriminant analysis on prior concepts (Cretchley et al., 2010). Words that come up frequently are treated as concepts. Although the limited number of cases does not represent the entire sector, it enabled collection of rich data through quotes revealing some of the most crucial aspects of large organisations and non-profits in India.Findings>The findings demonstrate how these robust, innovative, collaborative CSR initiatives between a multinational firm and an NGO have been leveraged to combat manifold issues of education, employment and hunger during the pandemic.Research limitations/implications>Despite significant implications, this study has limitations. A response from only two companies is investigated to the COVID-19 pandemic. The scope of this study is only India, a developing nation, thereby, cross country research is recommended. A comparative study between developed and developing countries may be conducted. A quantitative approach may be used to get empirical findings of the COVID-19 pandemic and post-pandemic policies of companies from an international perspective. Hence, there is ample opportunity to research organisations' response to the pandemic and CSR as a strong arm to deal with critical disasters.Practical implications>The paper offers new insights into explo ing research and praxis agenda for collaborative potentials towards the evolution of CSR and sustainability.Social implications>The findings develop new initiatives and combat manifold issues of education, employment and hunger during the pandemic to provide quick relief.Originality/value>The paper offers new insights into how companies are considering issues related to the crisis, including avoidance of layoffs and maintaining wage payments, and may be in a better position to access fresh capital, relief programs and emergency funds. Taking proactive health and safety measures may avert legal risks to the company. It is likely that the way in which companies are responding to the crises is a real-life test on resilience and adaptation.
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In the last decade, the significant of the creative economy has continued to strive in taking part in the momentum of economic revival as the impact of the corona virus disease (Covid-19). This study highlights the factors affecting the creative economy, digital literacy, business sustainability, and entrepreneurial attitudes. In this study, a quantitative approach using structural equation modeling with partial least squares (PLS-SEM) was used to predict and confirm the hypotheses presented. This research was conducted for housewives on the islands of Sumatra, Java, and Bali in Indonesia using a google form questionnaire. The total sample was 500 respondents from these three islands. The findings indicate that digital literacy can explain the creative economy, business sustainability, entrepreneurial attitude. However, the variables of entrepreneurial attitudes need support from digital literacy and business sustainability. This research is a follow-up to the creative economy sector post the Covid-19 pandemic.
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Business sustainability is important for stakeholders and investors and is related to the management's ability to manage the company. This study aims to analyze business sustainability at insurance companies during the pandemic of Covid-19 using the Springate (S-Score) and G-Score model. The research population is insurance companies listed on the Indonesia Stock Exchange (IDX) in 2020-2021, with a total observation of 16 companies. The research data uses secondary data obtained from the Indonesia Stock Exchange (IDX) website. The S-score results showed that the insurance companies ABDA and LIFE remained in good condition and were not threatened with bankruptcy, which indicated that they could maintain the company's sustainability in the future. There are companies that have the potential to go bankrupt and are threatened with future sustainability, namely AMAG, ASBI, ASJT, JMAS and MTWI, while other companies continue to fluctuate every period during the covid-19 pandemic. In contrast to the results of the G-Score which shows that all sustainability of insurance companies is in a good condition. Although the G-score results show all insurance companies are in good condition of sustainability, insurance companies must also consider the S-score results. Investors with the principle of prudence will take decisions based on the results of the S-score. This is related to the risk of investment in the future. © 2022 IEEE.
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Purpose>The purpose of this paper is to investigate the consequential impact of COVID-19 on mental health organizations. Via the context organizational development (OD) action research of an organizational case analysis, this paper offers recommendations to mental health organizations on an approach to help recover from the financial losses caused by COVID-19 restrictions and to also help ensure that mental health specialists are provided with sufficient support so they may continue to provide meaningful service to clients in need of therapeutic care and assistance.Design/methodology/approach>The approach is an action research case study that uses an OD framework and a content analysis of the current literature.Findings>The real-world case study uses an action research OD intervention to provide tools and recommendations that other similar organizations might be able to use to respond to COVID-19. The findings implicate practices and approaches that organizations can use to adapt to business and marketplace disruption of COVID-19.Originality/value>COVID-19 is an emerging issue, as a result any research and development in this area is of significant value to researchers and professionals.
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Learning outcomes: This case study aims to yield the following learning outcomes: understand the key performance indicators of successful human resource management (HRM) in the hospitality and tourism sector, especially during pandemics;identify the various concepts and strategies of HRM and recruitment over a short period;conceptualize the types of HRM practices such as safety and health, recruitment and promotion and rewards when facing pandemic conditions as well as the handling of hotel staff in strained times;evaluate the crisis management solutions used by human resources to lower the employee turnover rate;and develop a crisis management plan from a human resource standpoint in a pandemic situation. Case overview/synopsis: A five-star hotel in Abu Dhabi, United Arab Emirates (UAE), Bab Al Qasr Hotel & Residence (BAQHotel) opened in October 2016. In April 2020, the hotel began accepting patients with COVID-19 in conjunction with the Abu Dhabi’s Healthcare Company (SEHA), as a support to the UAE Government, through Department of Culture and Tourism Abu Dhabi (DCTAD), to meet the local needs and sustain business during these unforeseen circumstances, which heavily impacted the whole World. Samer Majari, the Human Resource Director of BAQ hotel was responsible for recruiting and supervising delegates, while ensuring the comfort of hotel staff, arranging for their transportation, catering, safety and well-being. To combat the high staff turnover, including COVID-19-positive staff, Majari reviewed the existing staff model;divided the staff into two groups for providing services to both sides of the hotel;arranged for separate accommodations, food and transportation;and retained the existing resources and recruited new workers. This study aims to provide management solutions that concern hiring of staff from the existing UAE market and highlights ways of creating a lower staff turnover rate through incentives and compensations, while also managing staff by motivating them and also safeguarding them against COVID-19. Complexity academic level: This case study intends to provide a context for creative solutions to human resource challenges facing organizations during a pandemic. It also involves swift responses to crises faced by HR managers and the immediate solutions required. Therefore, this case study can be used in undergraduate level courses for students pursuing a bachelor’s or a master’s degree in HRM, hospitality management, crisis management or international business studies. Moreover, this case study can be used for corporate training and to help hospitality industry staff, mid-level human resource managers and organizational development practitioners to better understand crisis management in their hotels. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS 6: Human Resource Management. © 2022, Emerald Publishing Limited.
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This paper examines the role of Intellectual Capital (IC) and its contribution to Business Sustainability (BS) among Large Manufacturing Firms (LMF) in Malaysia. It seeks to explain the relationship between them under turbulent market conditions. The study used the survey method to collect data from 203 large companies, and the hypotheses were tested using Partial-Least Squares-Structural Equation Modeling. Based on the findings, two dimensions of IC, namely Human capital (HC) and Structural Capital (SC), had a significant effect on business sustainability, but Relational Capital (RC) did not. Also results indicate that Market Turbulence (MT) moderates the relationship between two IC dimensions, HC and RC but not that between SC and BS. The study findings can be used as guidelines by CEOs of LMFs, policy makers and researchers to comprehend positive the influence of MT and IC on BS.
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There are not many studies that examine business continuity and business strategy combined with business people's psychological and psychological approaches. This study relates the elaboration between the HRM, strategic management, and business management fields analyzed with a quantitative approach. This study involved 100 respondents of handicraft business actors at the border between Indonesia and Malaysia. The data collection method used a survey method. Data processing uses the Structural Equation Model (SEM-PLS) approach in the SMART-PLS. This research study states that through direct relationship, all demonstration variables have a positive and significant effect. Meanwhile, the demonstration of the relationship between variables states that there are two patterns of relationship that do not have a significant effect. Through a combination of human resource management variables, business strategy, creativity, entrepreneurship capability, and SME sustainability perceived, packaged with a planned behavior theory (TPB) approach, several main research findings conclude. First, our study indicate that business sustainability can be achieved if an optimal business strategy (BS) has been realized by forming good entrepreneurial capabilities. Second, the role of antecedent human resource locus of control (HR) is a variable that has complete control in creating the creativity of small-medium enterprise actors and creating entrepreneurial capabilities.
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Business Sustainability is closely related to the green environment and of the products produced, photocatalyst is one of the strategies in caring for the green environment. The benefits of this product are a very important opportunity for small business actors where ceramic SMEs have never developed photocatalyst green products. This study uses SEM-PLS analysis, with SmartPLS software as a processing tool where data is obtained from 300 business actors developing green products (photocatalysts) spread across Indonesia;data collection is carried out directly using questionnaires with stratified purposive sampling method and obtained research samples totaling 200 SMEs. This research shows that the development of green products can be a perfect mediation in bridging the absorption capacity and business sustainability. The development of green products encourages the spirit of obtaining information, interpretation, internalization and facilities by SMEs so as to provide increased productivity, increase production quality, increase environmental friendliness and more dissemination to the green product market. However, the green environment cannot drive the sustainable performance of SMEs because it is not fully understood that the green environment is driving its products but rather to market needs and profit targets and existing market needs.
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The COVID-19 pandemic has negatively impacted the economic growth of Indonesia. Government regulations to limit large-scale social activities has caused marketing and financial difficulties for micro, small and medium enterprises (MSMEs). Digital and financial literacy have the potential to overcome the problems. This study attempts to identify the determinants of MSME sustainability during the pandemic. By using a questionnaire, this study collected 204 data from MSMEs for further analyses. MSME sustainability is influenced by the digital and financial literacy of MSME owners and is a cause for concern. The implementation of health and safety measures (HSM) has an insignificant impact on business sustainability, but HSM affects financial and digital literacy. Entrepreneurial skills are important to improve HSM and owners’ digital and financial literacy. The government and other parties need to provide more soft loans and facilitate MSMEs to develop entrepreneurial skills, digital and financial literacy to improve business sustainability during the pandemic. © 2022 AESS Publications. All Rights Reserved.
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This study attempts to address how recent governments’ COVID-19 stimulus announcements affect business sustainability transition in Europe, emerging countries (including China and Brazil), Asia-Pacific developed region (in particular, Japan, South Korea and Singapore) and North America (Canada and the United States). We carry out an event study to assess differences in abnormal returns of the leading 20 percent of the largest 600 companies in Europe, North America and Asia-Pacific developed economies, and the top 10 percent of the largest 800 companies in emerging markets in terms of sustainability. Our results suggest that the stimulus announcements dedicated to green investments positively (moderately or insignificantly) contribute to sustainability transition in Europe and North America (emerging and Asia-Pacific countries, with the exception of South Korea). Investors trading on European exchanges display a more favorable perception about profitability of green recovery. Emerging economies most dependent on environmentally intensive sectors and without strong regulatory oversight have the biggest task to turn their stimulus green, and have so far failed to step up in the current situation of emergency. Even though Asia-Pacific governments are unleashing massive stimulus measures, the overall COVID-19 recovery packages can hardly be depicted as “Green” as the measures they do include seem insufficient to combat climate change and its devastating impacts. These countries would need to better hardwire environmental actions into their public spending and regulatory measures. © 2022 CEPII (Centre d'Etudes Prospectives et d'Informations Internationales), a center for research and expertise on the world economy
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COVID-19 pandemic has a significant impact on the disruption of the global economic sector, one of which is the Small and Medium-sized Enterprises (SMEs) in Bandung. This encourages IKM actors in Bandung to conduct the innovation process continuously in order to become more ambidextrous and continue to innovate for their business sustainability. The primary objective of this research is to find out the impact of IKM’s business sustainability in Bandung by exploring technological capabilities, agile leadership and innovation ambidexterity. Method used in this study is quantitative, data was obtained through questionnaire of 400 respondents. The results showed that there is a positive and significant impact of technology capability on innovation ambidexterity, agile leadership on innovation ambidexterity, technology capability on business sustainability, agile leadership on business sustainability, technology capability on business sustainability through innovation ambidexterity and also agile leadership have a positive and significant impact on business sustainability through innovation ambidexterity. © IEOM Society International.
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Business strategy can be seen from the way an organization manages a sustainable business and puts forward something competitive in certain fields. In a pandemic like this time, many things that can harm can happen, especially for the sustainability of companies. Indonesia as a country that has many islands will certainly be a calculation by most entrepreneurs, especially in their logistics area. This study aims to determine the industrial strategy in overcoming the downward trend in the market with several solutions in various countries and industries, especially the automotive industry in Indonesia, which have an important role. At the time of the Covid-19 pandemic, this kind of tool must be prepared in order to survive for industry and other businesses. In this paper, a case study on the Indonesian government's decision to purchase automobiles without tax in Indonesia is investigated. Data collection was carried out from quantitative data and secondary data from several papers related to wholesales and production. The impact of the Covid-19 outbreak on the Indonesian automotive industry which has shown a drastic pattern of decline in the market since early 2020 and the influence of Indonesian government policies on the automotive manufacturing sector will be described. From previous research, several companies implemented a cost leadership strategy to maintain the market strategy of Kotler, P. (1999). In this paper, the data are analyzed using secondary data and employing three competitive strategies porter leading to a cost leadership strategy to maintain the market and its existence in order to achieve the desired target by reducing costs, increasing virtual-based sales, providing discounts based on market segments and based on resources value. This is possible to help organizations carry out their processes well and create sustainable value in the Covid-19 situation. © IEOM Society International.
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In the context of the outbreak of Covid-19, production and sales have been influenced greatly. This paper take Paper Company’s as the case study of relationship between business sustaibability and competitive adventage in a price sensitive market. Through a cost leadership strategy we can analyze the waste paper A5 requirement for brown paper products amid the increasing in raw material. The result of this analysis will prove wether during the pandemic Covid-19 there has been a change in demand for brown paper and will affect the need for raw material. Therefore, this paper helps clarify the concept that a reasonable comprtitive strategy has a positif effect on the business sustainability. © IEOM Society International.